Add your applications to the Gnome 3 dock bar

# cd /usr/share/applications

Create a new .desktop file (typically the name of your application with the .desktop extension).
A good idea can be to copy one of the existing files to use it as a template.

# cat /usr/share/applications/shlconnect.desktop
[Desktop Entry]
Version=3.0.0
Name=shlconnect
Comment=Remote Server Connector
Exec=/usr/bin/shlconnect
Icon=transmission
Terminal=false
Type=Application
StartupNotify=true
Categories=GTK;GNOME;Development;IDE;Java

using ~/.local/share/applications instead of /usr/share/applications
This means the launcher would be available only to that single user.